{"id":7,"date":"2026-04-24T21:38:22","date_gmt":"2026-04-25T03:38:22","guid":{"rendered":"https:\/\/test.hsestudiosfarmacoeconomicos.com.mx\/?page_id=7"},"modified":"2026-04-24T21:57:28","modified_gmt":"2026-04-25T03:57:28","slug":"inicio-hs","status":"publish","type":"page","link":"https:\/\/test.hsestudiosfarmacoeconomicos.com.mx\/","title":{"rendered":"Inicio HS"},"content":{"rendered":"\n<style>\n\/* HS Estudios Farmacoeconomicos - CSS adicional para Astra + Gutenberg *\/\n\n:root {\n  --hs-ink: #123043;\n  --hs-muted: #5b6d7a;\n  --hs-blue: #0c5f87;\n  --hs-blue-dark: #083d59;\n  --hs-teal: #2f9b90;\n  --hs-mint: #e9f7f4;\n  --hs-sky: #eff7fb;\n  --hs-line: #d9e7ee;\n  --hs-white: #ffffff;\n  --hs-shadow: 0 18px 45px rgba(18, 48, 67, 0.12);\n}\n\n.hs-home,\n.hs-home * {\n  box-sizing: border-box;\n}\n\n.hs-home {\n  color: var(--hs-ink);\n  font-family: Verdana, Helvetica, Arial, sans-serif;\n  line-height: 1.6;\n  background: var(--hs-white);\n}\n\n.hs-home img {\n  display: 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.hs-card-grid--four,\n  .hs-path-grid,\n  .hs-logo-row {\n    grid-template-columns: 1fr;\n  }\n\n  .hs-proof__panel {\n    padding: 28px;\n  }\n\n  .hs-course .hs-card__body {\n    min-height: auto;\n  }\n}\n\n<\/style>\n\n\n<main class=\"hs-home\" id=\"inicio\">\n  <section class=\"hs-section hs-hero\">\n    <div class=\"hs-container hs-hero__grid\">\n      <div class=\"hs-hero__copy\">\n        <p class=\"hs-eyebrow\">Consultoria, investigacion y formacion en farmacoeconomia<\/p>\n        <h1>Convierte evidencia en decisiones de acceso mas claras<\/h1>\n        <p class=\"hs-lead\">Cuando hay brechas de evidencia, presion de presupuesto o requisitos de HTA, tu tecnologia necesita una historia de valor solida.<\/p>\n        <p>Te ayudamos a construirla con estudios, modelos, publicaciones y formacion aplicada para Mexico y LatAm.<\/p>\n        <div class=\"hs-actions\">\n          <a class=\"hs-button\" href=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/informes\/\">Agendar diagnostico de evidencia y formacion<\/a>\n          <a class=\"hs-button hs-button--secondary\" href=\"#cursos\">Ver cursos y diplomados<\/a>\n        <\/div>\n      <\/div>\n      <figure class=\"hs-hero__media\">\n        <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2025\/06\/Comp-3_1.mp4.gif\" alt=\"Equipo revisando evidencia para tomar decisiones de salud\">\n      <\/figure>\n    <\/div>\n  <\/section>\n\n  <section class=\"hs-section hs-problem\">\n    <div class=\"hs-container hs-two-col\">\n      <div>\n        <p class=\"hs-eyebrow\">El reto<\/p>\n        <h2>El registro no garantiza acceso<\/h2>\n      <\/div>\n      <div>\n        <p>Puedes tener una tecnologia prometedora y aun asi enfrentar preguntas dificiles.<\/p>\n        <p>\u00bfEl valor clinico se traduce en valor economico? \u00bfEl dossier es suficiente? \u00bfEl modelo resiste escrutinio?<\/p>\n        <p>Cuando los datos estan dispersos, las decisiones se vuelven lentas. Tu equipo pierde tiempo alineando supuestos, explicando resultados y tratando de comunicar evidencia con claridad.<\/p>\n        <p>Y mientras tanto, los pagadores, comites e instituciones necesitan respuestas simples, defendibles y bien sustentadas.<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"hs-section hs-solution\">\n    <div class=\"hs-container hs-two-col hs-two-col--media\">\n      <figure class=\"hs-image-card\">\n        <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2019\/06\/Farmacoeconomia-en-Mexico-HS-Estudios-Farmacoeconomicos-2.jpg\" alt=\"Analisis farmacoeconomico para decisiones de acceso\">\n      <\/figure>\n      <div>\n        <p class=\"hs-eyebrow\">La solucion<\/p>\n        <h2>Evidencia hecha para decidir, capacitacion hecha para aplicar<\/h2>\n        <p>HS Estudios Farmacoeconomicos te guia desde la pregunta correcta hasta el entregable que necesitas defender.<\/p>\n        <p>Desarrollamos evaluaciones economicas, analisis de impacto presupuestal, health technology assessment, market access, investigacion clinica, sintesis de evidencia y publicaciones cientificas.<\/p>\n        <p>Tambien formamos a tu equipo para que entienda el modelo, sepa defender supuestos y deje de depender de plantillas sin contexto.<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"hs-section hs-benefits\">\n    <div class=\"hs-container\">\n      <div class=\"hs-section-head\">\n        <p class=\"hs-eyebrow\">Beneficios<\/p>\n        <h2>Lo que tu equipo gana cuando la evidencia esta bien construida<\/h2>\n      <\/div>\n      <div class=\"hs-card-grid hs-card-grid--three\">\n        <article class=\"hs-card\">\n          <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2019\/06\/Evaluacion-Economica-Salud-Farmacoeconomia-HS-Estudios-Farmacoeconomicos-81.jpg\" alt=\"Evaluacion economica de tecnologias sanitarias\">\n          <div class=\"hs-card__body\">\n            <h3>Defiende el valor de tu tecnologia<\/h3>\n            <p>Construye una historia de valor que conecte resultados clinicos, costos, presupuesto y toma de decisiones.<\/p>\n          <\/div>\n        <\/article>\n        <article class=\"hs-card\">\n          <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2019\/06\/Market-Access-Mexico-Health-Solutions-21.jpg\" alt=\"Market access y analisis de evidencia\">\n          <div class=\"hs-card__body\">\n            <h3>Reduce brechas antes de que frenen el acceso<\/h3>\n            <p>Detecta lo que falta antes de la evaluacion, el lanzamiento, el dossier o la conversacion con pagadores.<\/p>\n          <\/div>\n        <\/article>\n        <article class=\"hs-card\">\n          <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2025\/12\/banner-cursos-26-01-1152x446.png\" alt=\"Formacion en evaluacion economica de tecnologias sanitarias\">\n          <div class=\"hs-card__body\">\n            <h3>Prepara a tu equipo para decidir con evidencia<\/h3>\n            <p>Tu equipo aprende con casos reales, herramientas practicas y lenguaje claro para entender y defender el analisis.<\/p>\n          <\/div>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"hs-section hs-services\" id=\"servicios\">\n    <div class=\"hs-container\">\n      <div class=\"hs-section-head\">\n        <p class=\"hs-eyebrow\">Servicios<\/p>\n        <h2>Consultoria e investigacion para decisiones reales<\/h2>\n        <p>Elige el apoyo que necesita tu proyecto, desde evidencia clinica hasta acceso, publicaciones y comunicacion cientifica.<\/p>\n      <\/div>\n      <div class=\"hs-path-grid\">\n        <article class=\"hs-path\">\n          <span>01<\/span>\n          <h3>Consultoria e investigacion<\/h3>\n          <p>Evaluaciones economicas, impacto presupuestal, investigacion clinica, metaanalisis, paneles de expertos y publicaciones.<\/p>\n        <\/article>\n        <article class=\"hs-path\">\n          <span>02<\/span>\n          <h3>Market access, HTA y evidencia cientifica<\/h3>\n          <p>Apoyo para demostrar valor, responder incertidumbre para pagadores y preparar evidencia defendible para Mexico y LatAm.<\/p>\n        <\/article>\n        <article class=\"hs-path\">\n          <span>03<\/span>\n          <h3>Capacitacion y diplomados<\/h3>\n          <p>Formacion aplicada para que tu equipo convierta datos en decisiones y sepa explicar los supuestos del modelo.<\/p>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"hs-section hs-courses\" id=\"cursos\">\n    <div class=\"hs-container\">\n      <div class=\"hs-section-head\">\n        <p class=\"hs-eyebrow\">Capacitacion<\/p>\n        <h2>Cursos para aplicar la evidencia, no solo leerla<\/h2>\n        <p>Formacion especializada para equipos que necesitan dominar farmacoeconomia, revisiones sistematicas, impacto presupuestal y modelaje.<\/p>\n      <\/div>\n      <div class=\"hs-card-grid hs-card-grid--four\">\n        <article class=\"hs-course\">\n          <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2025\/12\/banner-cursos-26-01-1152x446.png\" alt=\"Diplomado en Evaluacion Economica de Tecnologias Sanitarias\">\n          <div class=\"hs-card__body\">\n            <h3>Diplomado en Evaluacion Economica de Tecnologias Sanitarias<\/h3>\n            <p>Formacion especializada con reconocimiento del ITESM para dominar conceptos, metodos y aplicacion practica.<\/p>\n            <a href=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/diplomado-farmacoeconomia-hs-salud\/\">Ver diplomado<\/a>\n          <\/div>\n        <\/article>\n        <article class=\"hs-course\">\n          <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2025\/12\/banner-cursos-26-02-1152x446.png\" alt=\"Curso de revisiones sistematicas\">\n          <div class=\"hs-card__body\">\n            <h3>Curso de Revisiones Sistematicas<\/h3>\n            <p>Aprende a buscar, seleccionar, evaluar y sintetizar evidencia con un proceso claro y defendible.<\/p>\n            <a href=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/farmaeconomia-diplomados-hs\/\">Ver curso<\/a>\n          <\/div>\n        <\/article>\n        <article class=\"hs-course\">\n          <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2025\/12\/banner-cursos-26-03-1152x446.png\" alt=\"Curso de analisis de impacto presupuestal\">\n          <div class=\"hs-card__body\">\n            <h3>Curso de Analisis de Impacto Presupuestal<\/h3>\n            <p>Desarrolla analisis utiles para entender presion de presupuesto, escenarios y toma de decisiones.<\/p>\n            <a href=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/informes\/\">Solicitar informacion<\/a>\n          <\/div>\n        <\/article>\n        <article class=\"hs-course\">\n          <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2025\/12\/banner-cursos-26-EXCEL-1152x446.png\" alt=\"Curso de modelos economicos en Excel\">\n          <div class=\"hs-card__body\">\n            <h3>Curso de Modelos Economicos en Excel<\/h3>\n            <p>Construye y revisa modelos con mayor claridad, trazabilidad y confianza.<\/p>\n            <a href=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/curso-elaboracion-modelos-economicos-excel\/\">Ver curso<\/a>\n          <\/div>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"hs-section hs-proof\">\n    <div class=\"hs-container\">\n      <div class=\"hs-proof__panel\">\n        <div>\n          <p class=\"hs-eyebrow\">Confianza<\/p>\n          <h2>Mas de 680 estudios para respaldar mejores decisiones<\/h2>\n          <p>HS ha acompanado proyectos de farmacoeconomia, evaluacion economica, evidencia clinica, acceso y publicaciones cientificas para clientes en Mexico y LatAm.<\/p>\n        <\/div>\n        <div class=\"hs-stats\">\n          <div><strong>680+<\/strong><span>evaluaciones y estudios realizados<\/span><\/div>\n          <div><strong>300+<\/strong><span>clientes acompanados<\/span><\/div>\n          <div><strong>ITESM + UNAM<\/strong><span>vinculacion academica e institucional<\/span><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"hs-logo-row\" aria-label=\"Instituciones y sitios de interes\">\n        <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2019\/06\/ISPOR-Mexico-HS-Estudios-Farmacoeconomicos.png\" alt=\"ISPOR Mexico\">\n        <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2019\/06\/CSG-HS-Estudios-Farmacoeconomicos.jpg\" alt=\"Consejo de Salubridad General\">\n        <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2019\/06\/Cofepris-HS-Estudios-Farmacoeconomicos.jpg\" alt=\"Cofepris\">\n        <img decoding=\"async\" src=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/wp-content\/uploads\/2019\/06\/Secretaria-de-Salud-HS-Estudios-Farmacoeconomicos.jpg\" alt=\"Secretaria de Salud\">\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"hs-section hs-cta\" id=\"diagnostico\">\n    <div class=\"hs-container hs-cta__box\">\n      <div>\n        <p class=\"hs-eyebrow\">Siguiente paso<\/p>\n        <h2>Revisa tus brechas antes de tu proxima decision importante<\/h2>\n        <p>Antes de preparar un dossier, lanzar una tecnologia, responder a un comite o capacitar a tu equipo, vale la pena saber que evidencia falta y como cerrarla.<\/p>\n      <\/div>\n      <a class=\"hs-button\" href=\"https:\/\/hsestudiosfarmacoeconomicos.com.mx\/informes\/\">Agendar diagnostico de evidencia y formacion<\/a>\n    <\/div>\n  <\/section>\n\n  <section class=\"hs-section hs-faq\">\n    <div class=\"hs-container hs-two-col\">\n      <div>\n        <p class=\"hs-eyebrow\">FAQ<\/p>\n        <h2>Preguntas frecuentes<\/h2>\n      <\/div>\n      <div class=\"hs-faq-list\">\n        <details>\n          <summary>\u00bfCuando conviene iniciar un proyecto de consultoria?<\/summary>\n          <p>Lo ideal es iniciar antes del lanzamiento, dossier o evaluacion formal. Asi puedes detectar brechas de evidencia, ordenar datos dispersos y llegar mejor preparado.<\/p>\n        <\/details>\n        <details>\n          <summary>\u00bfQue curso le conviene mas a mi equipo?<\/summary>\n          <p>Depende del objetivo. Si necesitan vision completa, el diplomado es la mejor ruta. Si necesitan una habilidad puntual, pueden elegir revisiones sistematicas, impacto presupuestal o modelos economicos en Excel.<\/p>\n        <\/details>\n        <details>\n          <summary>\u00bfTrabajan soluciones a medida para Mexico y LatAm?<\/summary>\n          <p>Si. 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